City of Sanibel Press Release:
The Sanibel Bicycle Club released “Cycling On Sanibel”, a new educational video designed to promote safer cycling and to educate out of town visitors about the ins and outs of riding the Sanibel Shared Use Path.
News Release - For Immediate Release
City of Sanibel, FL
Contact: City Manager Office (239) 472-3700
Sanibel Bicycle Club Releases New Bicycle Safety Video
The Sanibel Bicycle Club released "Cycling On Sanibel," a new educational video designed to promote safer cycling and to educate out of town visitors about the ins and outs of riding the Sanibel Shared Use Path. The video may be seen by clicking here.Production of the new video was a collaborative effort initiated by the Sanibel Bicycle Club, with support from the City of Sanibel, Lee County Tourist Development Council, Sanibel and Captiva Chamber of Commerce, Billy's Rentals, Finnimore's Bike and Beach Rentals, Sanibel-Captiva Association of Realtors, and Bike Florida.
Recognizing the growing popularity of the internet as a tool used by travelers to gather information about destinations, the video will be made available on youtube.com and reached via links on the many websites used by those planning vacation trips to Sanibel. Used this way, internet technology will help to educate visitors about how to stay safe on Sanibel's Shared Use Path before they leave home. The video is designed to appeal to adults and to families with children.
In addition to distribution via the internet, the new message will be shown in various closed-circuit video systems on the Island to provide cyclists who are already here with a continuing reminder of the need to be alert and stay safe while biking on the Island.
Commenting on the video, Bicycle Club President Diane Olsson said, "Over the years, our Club has produced a variety of materials designed to educate cyclists and promote safe biking behavior. Those efforts included posters, fliers, and bike rack signs. With this new video message we expect to engage visitors in a more impactful way before they even arrive here. Also, having the other major partners supporting this effort will help drive visibility for the video."
The new bike safety video is a true "home town production" featuring numerous local residents as on-camera spokespeople and background extras. Performing principal roles in the video are: Henry Crater, student at the Sanibel School; Doug Congress, former Sanibel City Council member and Vice Mayor; Neal Halleran, Sanibel resident and Host of the BIG Arts Forum; and Anna Nguyen, Fort Myers resident and frequent Sanibel visitor. Production was overseen by Sanibel residents Paul Taylor, producer, and Mark Meyers, director/filmmaker, both of whom have young families who frequent the Sanibel Shared Use Path.
Patti Sousa, Sanibel Bicycle Club Vice President who oversaw the project stated, "Paul and Mark were the perfect team to work on this project. They understood the challenge we have on Sanibel with so many bikes on the Path, particularly during season and they understood the serious message we want to convey. They also realized that our video had to be fun and entertaining to get viewers to watch it."