This week's Alliance for Biking and Walking "Roundup" Newsletter had the following excellent summary of Steve's article, which they called "THE DNA OF A BFC"
Steve
Clark of the League of American Bicyclists visited 77 communities last
year, riding the streets and talking to planners and advocates. He came
out with some insights that every biking and walking group in the country should read.
He
said that "things like a Comprehensive Bicycle Master Plan, staff to
implement the plan, and a strong network of bike facilities, policies
and ordinances that will help institutionalize safe cycling" are key
building blocks for a bicycle-friendly community -- indeed, they
comprise "the DNA of a BFC." But only if they're implemented with
passion and rigor, and not just checked off a list. Cities (and the
advocates themselves) must not view bicycling as a "special-interest
activity" but "as part of a larger effort to make streets more livable,
communities more vibrant and places more accessible for the benefit of
all."
And
those advocates need to be bold. "When I go into a city I look for
signs of healthy tension," Steve says. "If the bike organization leaders
have only positive things to say [about city officials], and yet it’s
clear that conditions for bicycling and walking are far from ideal,
something is wrong." The advocates' job, he emphasizes, is to make the
city bike coordinator look moderate. "The key is to be respectfully
relentless," he writes.
Steve
highlights the important role of bike shops in pushing advocacy and
infrastructure forward. And he encourages advocates to view opposition
as a sign of success, not an invitation to retreat.
Check out Steve's whole article. It's a good read.
Steve Clark speaking to Sanibel Bicycle Club 1/12/15 |
Below are a few more excerpts from the article. I've included the headings for the 5 key
insights, but you'll need to read the article to see those details. What I have included here are his important
insights about advocates, appropriately titled, "Hey Advocates: Be
Bold!" Thanks, Steve for the
inspiration and motivation.
Below I've included his full insights on #4--advocates.
1. BUILDING BLOCKS MUST BE MADE OF STRONG
MATERIAL
2. THREE LEGS DO NOT MAKE A STOOL
3. IT’S NOT WHAT THE CITY CAN DO FOR BIKING BUT
WHAT BIKING CAN DO FOR THE CITY
4. HEY ADVOCATES: BE BOLD!
5. MAKE THE BEST OPTION THE EASIEST OPTION
Focus on #4- HEY ADVOCATES: BE
BOLD! [Steve's insights in their entirety]
When
I was Bicycle Coordinator in Boulder, Colorado, I secretly helped to start an
advocacy group so that I could be more effective in my position. I needed the
advocates to be bolder than me to allow for incremental change to occur. In a
nut shell: their job was to make me look moderate.
There
is, of course, a fine line between being bold and being crazy — but it seems to
me that far too many groups are so far from this line that they're not
providing the support or friendly agitation that staff need to get the job
done. When I go into a city I look for signs of healthy tension; if the bike
organization leaders have only positive things to say, and yet it’s clear that conditions
for bicycling and walking are far from ideal, something is wrong. The
relationship is further compromised if the advocates are dependent on contracts
with the public agencies. It’s hard to be an effective voice when speaking out
could hurt the operating budget of an organization.
On
the other hand, advocates need to be quick to write letters of thanks and
promote the positive as much as possible. If staff only hear complaints, that
can be demoralizing. The key is to be respectfully relentless and to truly
understand that your job is to reflect community values of good health, a
vibrant economy, clean environment and transportation choices. Who could argue
with any of that?
Well, the reality is if you're doing anything
to change the status quo, people will argue with it. And, let’s face it, most
of us don’t really like conflict and the first sign of any opposition makes us
fearful and we may feel like backing off. But opposition should be viewed as a
positive sign. It truly should be seen as the best barometer that you are
making a difference. And quite often,
it's only because of opposition that more people get involved and begin to
understand what's at stake.
I’ve gone places where a road diet has gone in
and, despite reducing crashes and increasing bicycling, certain groups became
mobilized and were able to get political leaders to retreat. But then that led
to better mobilization among advocates and a backlash for the politicians who
caved in to the “I like going fast in my car” crowd. The one step backward led
to two or three steps forward. So again, be bold and embrace opposition as a
sign you're doing something that will make a difference.
BikeWalkLee Blog Jan. 18, 2015: Reflections on national Bicycle Friendly Communities expert, Steve Clark's week in Lee County
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