Thanks to the Sanibel Bicycle Club and the local island newspapers, Sanibel is promoting bicycle safety on its shared use path system. Check out the series of PSAs...maybe they can be modified for your community.
Sanibel’s weekly newspapers, the Island Sun and the Island
Reporter/Islander, have both joined the effort to promote bicycle
safety by publishing a regular series of “Cycling Safety Notes” public service
ads. The ads deliver a series of
messages, seven in all, including cycling basics such as: “Always wear a bicycle helmet”; “Ride on the
Right”; “Warn to Pass”; and “Don’t wear Earphones While Cycling”. Whimsical in tone, they are designed to reach
Island residents and vacationers using Sanibel’s Shared Use Path who may not
have been on a bike in a while and need to be reminded about the rules of safe
cycling.
The public service ads were developed by the Sanibel Bicycle
Club, whose club activities have long emphasized bike safety advocacy and
promotion. In recent years the Sanibel
Club has developed and distributed cycling safety messages in other printed
forms, including posters, bookmarks, cycling maps and brochures. That led to the idea to ask local newspapers
if they’d be willing to run public service ads. The publishers saw the need for more public
education on bike safety and agreed to help. Club members wrote the copy and designed and
produced the ads. With seven ads in the
series, the publications are able to rotate them to keep the message fresh. The ads have been running regularly for the
past year.
Said Club President Sharon Hannon, “The Sanibel Bicycle Club
has been pushing the safety message for a long time, and it’s great to see
other organizations and entities in town embracing the message. We think these newspaper public service ads
are doing a great job of helping to keeping the idea of safe cycling front and
center. It’s a challenging job in a resort
area like this with so many vacationers who are not familiar with our streets,
paths and traffic patterns. And each
week there’s a new group of visitors arriving, so the education process is
non-stop.”
Other clubs and organizations who might be interested in
doing a similar program in their area are welcome to use the Sanibel Bicycle
Club’s materials as a starting point (although some of the copy may need to be
revised to fit the specific needs of another location). Copies of the public service ads can be
accessed on the BikeWalkLee website.
Report by Tom Sharbaugh, BWL's Sanibel representative
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